The publicist in me read the following NYTimes article about Obama's vague mention of some FDR book and the ensuing flurry, and laughed. Because, even though I never worked in book publicity, I definitely saw enough share of my mornings when a colleague or our media monitoring vendor would let us know excitedly, "Your product was mentioned on/by so-and-so!" And then we'd pull the clip and figure out exactly how we could use it to our advantage to push our product.
From the looks of this article, book publishers everywhere were doing it too. And Barack Obama is the KOL (key opinion leader) of the KOLs for these types of books. Just take a look at the NYTimes book list: There are at least 4 books (including a child's picture book) written by or about Obama (even if it's just an intro) on the bestsellers list. This country is excited by our president-elect, and they're about to gobble up ANYTHING he says.
I watched the referenced 60 Minutes interview last night by the way. Totally fell in love with Michelle and Barack together. I got that warm fuzzy feeling that I get when I watch Jon and Kate - is that weird? I so do love our soon-to-be First Family. They seem like genuinely goodhearted, warm people that I can relate to. People with intelligence and compassion and have a good sense of priority.
Read this article if you have time!
(And I have Audacity of Hope on CD for one of my long drives up to LA one of these days!)