Friday, June 15, 2007

Your average female book buyer...

Okay, this is very interesting to me. The "Women and Books" survey found the following info about the average woman book buyer [which I've completely jacked from this blog]:

Demographic Info:

  • Age: 45
  • Annual Household Income: $88,525
  • Educational Background: Bachelor's Degree
  • Where She Lives: A Large City (Population of 500,000 or more)
  • Family & Professional Situation: Married, works outside the home and a member of at least one professional, social or service organization.

Book Buying Habits:

  • Last year, she purchased an average of nearly 28 books - for herself and others.
  • She spent $280 on non-fiction titles and $147 on fiction titles.
  • She bought 1.64 audio books and 1 E-Book.
  • The average woman in the study is a $500-a-year customer for publishers and booksellers.
  • A third of her book purchases are online but she likes to visit her local bookstore and spends 39.2 minutes per visit.
  • Her favorite categories included: "Mind, Body & Spirit," "Biographies/Autobiographies/Memoirs," and "Religion & Spirituality."
  • Her least favorite include: "Antiques & Collectibles," "Sales," and "Sports & Adventure."
  • Sixty percent of the non-fiction books she purchased in the last 12 months were paperback.
  • On a regular basis she gets book recommendations from friends and associates
  • She is "very likely" or "somewhat likely" to purchase non-fiction titles because of a recommendation from a friend or associate
  • While browsing she is strongly influenced by a book's back cover copy and its table of contents, but she is not very influenced by quotes and endorsements placed on the book.
  • She is more likely to visit an author's website than a publisher's website.
  • Book reviews in national newspapers influence her more than reviews in local or regional newspapers.

Useful information to keep in mind, no? Or at least just plain interesting.

2 drops:

moonrat said...

wow. yes. thank you for this.

i can't believe it's right, though... is this a mean buyer? or a mode buyer? what about that romance buyer we've talked about so much lately? surely those romance numbers must throw the averages slightly, and i'll bet money the romance readers' annual book numbers are WAY higher than 28.

angelle said...

i was about to be like.. mean buyer, versus a really nice one?

yeah, i'm not sure about how accurate this sounds. but maybe our expectations are skewed. maybe people just don't read that much. or they read super slowly.

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